Internet users are much more guarded of their privacy than non-Net users, according to a survey by Louis Harris & Associates. The poll of 1,005 people found that 60% of Internet users agreed strongly that they should be able to send e-mail and visit Internet sites without giving up their identity. Only 45% of those who hadn't used the Internet agreed strongly or somewhat with that statement. Additionally, both Internet users and non-users agreed that online services should not track where Internet users go in order to send them targeted marketing offers. Of those surveyed, 63% of non-Internet users and 71% of Internet users did not want such tracking to take place.
Copyright October 1996 Crain Communications Inc.