Suzuki Germany ditches ad agency

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OBERSCHLEISSHEIM -- Suzuki Auto here has ended its relationship with DDB-owned Heye & Partner of Munich, effective August 31, 1998.

According to press reports, the agency was fired because it was involved in the pitch for the Audi account.

No new agency for Suzuki has yet been named, nor a pitch announced.

Copyright June 1998, Crain Communications Inc.

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