"Daytime television would offer us the advantage of becoming a more complete broadcaster, taking our programs from a start-off point of 8 a.m. through the day to after midnight." says Christer Forstrom, TV4's managing director.
"We are looking at ways of boosting ad revenues, and daytime television is a natural solution. It would mean more investment in programming, but we believe we can make it pay off."
Copyright June 1997, Crain Communications Inc.