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Swedes launch auto Internet site

Published on .

STOCKHOLM--American car sales andmarketing company Bilia this monthlaunches Scandinavia's first virtualauto marketplace.

The "shopping-mall for cars" willallow car buyers to complete an entire transaction, including arranging finance and insurance, over theInternet.

Bilia has established a Swedish company, Autobytel Internet, to managethe business operations. Autobytelwill operate the Internet servicefrom Gothenburg, the heartland of Sweden's auto industry and home to Saaband Volvo.

Copyright March 1999, Crain Communications Inc.

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