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Swedish ad guru departs agency

Published on .

Hans Brindfors, Sweden's best known advertising guru and designer of the Absolut vodka bottle, has announced plans to leave Lowe-Brindfors, Stockholm. Mr. Brindfors founded the agency in the 1970s. The Lowe Group, London, bought it in 1992. Mr. Brindfors is taking creative executive Peter Gyarki and six co-workers from Lowe-Brindfors to a new company, Brindfors Design.

"Brindfors Design will concentrate solely on ad-related design and will not operate as an advertising agency as such," Mr. Brindfors said.

Copyright September 1995 Crain Communications Inc.

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