Swedish retailer taps McCann shop

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Swedish fashion retailer Hennes & Mauritz awarded its $100 million global account to creative hot shop Hasan & Partners, Helsinki, part of McCann-Erickson Worldwide. H&M ended its eight-year run with Ronnberg-McCann-Erickson in April. The low-cost, trendy fashion retailer also has used Swedish agency Hollingworth Mehrotra on its Rocky brand. Hasan's first international assignment consists of planning a communications strategy and developing the brand across 14 international markets.

Copyright September 2000, Crain Communications Inc.

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