Sweepstakes bill goes to Senate panel

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Sweepstakes bill goes to Senate panelLegislation that would regulate sweepstakes advanced from a Senate subcommittee to the full Committee on Government Reform today without a hearing. The legislation sponsored by Sen. Susan M. Collins (R., Maine) would require clear disclosures that no entry is necessary to win and purchases don't increase the chances of winning. The Direct Marketing Association and Freedom to Advertise Coalition, an alliance of ad groups, has warned that too stringent sweepstakes regulation could hurt marketers and violate commercial free speech. A spokes~man for Sen. Collins said the committee's staff is examining language to avoid some of marketers' objections.

Copyright April 1999, Crain Communications Inc.

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