Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sweepstakes regulations take effect

Published on .

A year after legislation putting curbs on sweepstakes marketing was signed by President Clinton, the final section of the law is taking effect. All sweepstakes mailings must contain information on how consumers can get their names off mailing lists and to remove the names within 60 days. U.S. Sen. Susan Collins, R-Maine, who sponsored the Deceptive Mail Prevention and Enforcement Act, said the change means that "no longer will sweepstakes companies be able to flood the mailboxes of individuals who don't want these mailings."

Copyright December 2000, Crain Communications Inc.

Most Popular
In this article: