SWEET TOOTH

By Published on .

Most Popular
The Mars review portends to be the biggest of the year, as the confectionery giant mulls its entire agency lineup. Ogilvy & Mather, BBDO and Bozell are jockeying to snare varsity assignments from Bates Worldwide, Saatchi & Saatchi, Grey Advertising and D'Arcy Masius Benton & Bowles. Mars, meanwhile, is talking with a slew of smaller shops, including Earle Palmer Brown, Deutsch and Merkley Newman Harty, about handling creative work for regional brands such as Starburst and Kudos. Elusive brothers John and Forrest are very involved. "There are serious intentions and interesting possibilities," said one industry executive.

Motor on: You're not the only one wondering what DDB Needham is doing in Volks-wagen's North American agency review. U.S. dealers initially weren't told of the agency's inclusion because executives in Germany didn't want to raise their ire. (Dealer animosity sparked the spinoff of then-named Berlin Wright Cameron.) If DDB Needham can't pull it off, the odds-on favorite for the account is the Richards Group, Dallas.

Hey, so he's a busy guy: In a recent and highly flattering Wall Street Journal profile of Young & Rubicam New York CEO Ed Vick, much was made of the affable exec's family ties, noting that he even took a year off to play "Mr. Mom." Two marriages and three children were cited. The piece kind of overlooked a third marriage, between the other two, to Linda Cornelius, once a colleague of Ed's and today a group director at Ogilvy & Mather New York.

Hondai. Yes, Hondai: Hyundai marketing boss Maurice Bowen boasts meter maids twice have written "Honda" on tickets for his Sonata. Looking at the sleek upscale sedan, of course, you wouldn't know it was a Hyundai. The company left the somewhat battered Hyundai brand name off the back of the model as part of a one-year test to see how Sonata would sell on its own, but Bowen says the name probably will be put back on to make drive-by viewers think better of Hyundai.

A Wolf at their door? Advertising heavyweight Bob Wolf, managing director at Chiat/Day in Venice, Calif., is joining the board of directors at Jenny Craig International. Does this mean Chiat's going after the diet account or is Wolf just looking to fill some extra time now that the agency is being sold? We guess the latter, since Wolf stresses he's acting independently of Chiat. Suissa/Miller, Santa Monica, now has the Craig account.M

Contributing: Bradley Johnson, Pat Sloan and Jeanne Whalen.

In this article: