Sweet16 Intermedia modified its Web site (www.sweet16.com) to bring it into compliance with the Guidelines for Interactive Electronic Media promulgated by The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus as well as the federally mandated Children's Online Privacy Protection Act (COPPA). Sweet16 Intermedia is a media network that offers Sweet16 Magazine and the Sweet16 site to a teen/tween audience. The Sweet16 site offers activities including chat, newsletters, message boards and e-commerce. A CARU review of the site in October found several infractions of its guidelines as well as of those of COPPA, including the implementation of effective age-screening and verifiable parental consent as required by the guidelines and COPPA.
In response to CARU's concerns, Sweet16 refined its privacy procedures and registration process and, in particular, the process by which Sweet16 obtained parental consent. The site now more clearly explains how parents can change or delete their child's information and how to decline the receiving of information from third parties.
Copyright January 2001, Crain Communications Inc.