×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SWISSAIR, SABENA ACCOUNT UP FOR REVIEW

Published on .

Airline marketing partners SAirGroup's Swissair and Belgian carrier Sabena have launched a review for their joint $3 million account. The four-year incumbent Paradigm Communications, Tampa, Fla., has been invited to participate; a decision is expected by May 15. Ulrich Wohn, Swissair/Sabena's general manager-marketing for North and South America, told Ad Age he's looking for "a good tactical agency that understands our limitations in terms of spending and can help us reach our target audience."

Copyright March 2001, Crain Communications Inc.

In this article:
Most Popular