SWISSAIR, SABENA ACCOUNT UP FOR REVIEW

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Airline marketing partners SAirGroup's Swissair and Belgian carrier Sabena have launched a review for their joint $3 million account. The four-year incumbent Paradigm Communications, Tampa, Fla., has been invited to participate; a decision is expected by May 15. Ulrich Wohn, Swissair/Sabena's general manager-marketing for North and South America, told Ad Age he's looking for "a good tactical agency that understands our limitations in terms of spending and can help us reach our target audience."

Copyright March 2001, Crain Communications Inc.

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