Switchboard becomes more advertiser friendly

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Switchboard, an online directory, will next week begin integrating display ads into its more than 11 million business listsings. All of the listings will be linked to about 2,000 graphical advertising categories, giving the online service a feel similar to that of a traditional Yellow Pages. Switchboard has formed alliances with traditional yellow page ad reps including Wahlstrom, TMP and Ruppman International. America Online is exclusively selling banner advertising on the service. Big Yellow, BigBook and WorldPages offer similar display advertising options.

Copyright November 1996, Crain Communications Inc.

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