Syndication upfront sales start

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Syndication TV's upfront sales have started to move. Some syndicators are reporting early deals with top-tier shows earning strong 12% to 18% price increases. According to industry executives, Leo Burnett Co.'s Starcom USA and the MacManus Group's MediaVest are making program agreements. The activity is in line with what analysts expected considering the strong scatter market of late.

Copyright April 1999, Crain Communications Inc.

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