Syndication upfront wraps on strong note

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Syndicators have just about wrapped up their strong upfront market, with top-rated shows getting 10% to 13% cost-per-thousand increases, and moderate performing shows inking mid-single-digit increases. Program sellers are reporting 70% to 90% of their inventory sold. Meanwhile, as buyers await the broadcast network upfront in June, the WB is said to be looking for 20% to 25% CPM increases from big-spending studio accounts.

Copyright May 1999, Crain Communications Inc.

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