SyQuest picks Bozell

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SyQuest Technology, Fremont, Calif., selected Bozell Silicon Valley, Mountain View, Calif., as agency for its estimated $30 million account, according to people familiar with the review. The computer storage products marketer is aggressively going after Iomega Corp., the industry leader in removable computer storage hardware. SyQuest had been at Silakhan Route, San Francisco, for creative, with media at Media First International, New York.

Copyright February 1998, Crain Communications Inc.

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