Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SyQuest preps $10M campaign

Published on .

SyQuest Technology plans to break a $10 million campaign in the next month, part of a comeback scheme for the struggling former leader in computer hard disk storage devices. Silakhan Route, a Park City, Utah, consultancy, is overseeing the ad campaign and broader marketing effort. SyQuest has been without an ad agency since parting last summer with Woolward & Partners, San Francisco.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: