SyQuest preps $10M campaign

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SyQuest Technology plans to break a $10 million campaign in the next month, part of a comeback scheme for the struggling former leader in computer hard disk storage devices. Silakhan Route, a Park City, Utah, consultancy, is overseeing the ad campaign and broader marketing effort. SyQuest has been without an ad agency since parting last summer with Woolward & Partners, San Francisco.

Copyright July 1997, Crain Communications Inc.

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