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SYR-UP, UP & AWAY

Published on .

Mrs. Butterworth's head is in the clouds this summer as a hot-air balloon shaped like the brand's syrup bottle visits 14 balloon festivals across the U.S. Aurora Foods acquired the Mrs. Butterworth's brand from Unilever and last November broke the first major ad campaign in years for the syrup (AA, Oct. 20). The balloon is as tall as the Statue of Liberty.
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