AT&T ads attack fraud

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AT&T Wireless Services Monday launched a campaign focused on increasing awareness levels of the wireless industry's fraud-fighting capabilities. Created by McCann-Erickson Worldwide, New York, the outdoor campaign will run in New York City subway cars and on boards in Brooklyn throughout summer. The ads feature a photograph of a suspected cloned telephone user on a busy city street with a headline, "Cellular service has gotten very sophisticated. Now it can track criminals who steal it. A message from your local cellular carriers and law enforcement agencies." AT&T is now considering expanding the campaign into other markets throughout the country.

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