Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AT&T ads attack fraud

Published on .

AT&T Wireless Services Monday launched a campaign focused on increasing awareness levels of the wireless industry's fraud-fighting capabilities. Created by McCann-Erickson Worldwide, New York, the outdoor campaign will run in New York City subway cars and on boards in Brooklyn throughout summer. The ads feature a photograph of a suspected cloned telephone user on a busy city street with a headline, "Cellular service has gotten very sophisticated. Now it can track criminals who steal it. A message from your local cellular carriers and law enforcement agencies." AT&T is now considering expanding the campaign into other markets throughout the country.

Most Popular
In this article: