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AT&T-BT telco taps Y&R

Published on .

Concert, the global communications joint venture between AT&T Corp. and British Telecommunica-tions, awarded its estimated $45 million to $50 million global launch account to Y&R Advertising. The agency, which works for AT&T in the U.S., won the new account without a competitive pitch. The effort will be led by Y&R's Hong Kong office, which is responsible for brand strategy and is producing the creative work. The Hong Kong branch of Young & Rubicam's Media Edge will handle global media planning and buying. Concert's global campaign kicks off Jan. 31, featuring print and Internet ads in more than two dozen countries in Asia, Europe and North America.

Copyright January 2000, Crain Communications Inc.

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