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AT&T BUYS INTO FOX'S 'AMERICAN IDOL'

Price for Advertising Package: $26 Million

Published on .

NEW YORK (AdAge.com) -- Media executives report AT&T Corp. will be a major sponsor of the next edition of American Idol, the hit show on News Corp.'s Fox.

The telecom would join

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Coca-Cola Co. and Ford Motor Co. as major sponsors. Fox and AT&T declined comment.

American Idol viewers call in to vote for contestants on the show, which could fit with AT&T service offerings.

Fox had initially priced a sponsor package for the coming season at $26 million. The sum is said to buy 55 spots across the 15-week series, licensing, product placement, Internet exposure, and other elements, along with the designation "Official Sponsor of American Idol."

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