×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AT&T chief outlines plans

Published on .

AT&T Corp. CEO C. Michael Armstrong outlined an aggressive marketing plan in remarks at the company's annual meeting, said analysts who attended. Suggestions included creating marketing alliances with some or all of the Baby Bells, changing the company's attitude toward dial-around services such as MCI Communication Corp.'s Telecom USA's 10-321 and possibly starting an AT&T dial-around.

Copyright May 1998, Crain Communications Inc.

In this article:
Most Popular