AT&T Corp. debuts new rate plans

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AT&T Corp. unveiled AT&T One Rate 7 Cents, dropping even lower its previous low price of 10 cents per minute for interstate long distance calls. The plan allows customers to get the rate any time, with a $4.95 or $5.95 monthly fee. MCI WorldCom and Sprint Corp., the No. 2 and No. 3 long distance marketers, each recently began offering plans with 5 cents per minute rates; however, the rates are only good for evening and weekend calling. AT&T also unveiled the AT&T Family Plan for its wireless customers, which allows unlimited phone calls between family members in a certain area to each other and their home phones with the purchase of one of three new phone plans. Foote, Cone & Belding, New York, handles.

Copyright August 1999, Crain Communications Inc.

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