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AT&T, Delta Air Lines, LookSmart aboard for CondeNet's $5 million launch of

Published on .

AT&T Corp., Delta Air Lines and search engine LookSmart are among the major advertisers supporting the $5 million launch of Concierge.com, a new leisure-travel site run by CondeNet, an affiliate of Advance Publications. The national print and broadcast marketing campaign includes insertions in the Sunday travel section of The New York Times and the "Weekend'' section of The Wall Street Journal; radio buys include sponsorship of public radio programs and 60-second spots breaking this week on top-market stations; online banner advertising will appear on major portals and on related content sites. The campaign, themed "Whatever your plans,'' is handled by Robaire & Hogshead, Venice, Calif.

Copyright October 1999, Crain Communications Inc.

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