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AT&T disconnects BBDO from $10 mil account

Published on .

AT&T Corp. and BBDO Worldwide, New York, have ended their two-year relationship because the agency is currently participating in the review for GTE Corp.'s $80 million corporate branding account. In addition to project work -- including the 1996 Olympics -- the agency handled the $10 million 1-800-CALL-ATT work. AT&T's lead agency, Foote, Cone & Belding, New York, has been assigned the CALL-ATT that business. "It's obvious BBDO wanted to handle telecommunications business on a grander scale," said Mark Siegel, an AT&T spokesman. "We're just not in a position where we can provide them that opportunity right now."

Copyright February 1997, Crain Communications Inc.

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