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AT&T drafts regional Internet plan

Published on .

AT&T Corp. plans to host ad-supported regional Web sites in 70 U.S. cities by the end of 1997 through an initiative called the Hometown Network, Advertising Age has learned.

Already believed to be conducting trials in Sacramento, Calif., and Wellesley, Mass., AT&T is negotiating partnerships and alliances with Reuters NewMedia, NetGravity, Internet Profiles Corp. and Electronic Classifieds, among others.

Although spending is not known, it's estimated AT&T is budgeting well more than $100 million to launch the Hometown Network.

For more on this story, go to the Facts & Features area.

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