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AT&T to expand relationship with FCB

Published on .

Beleaguered AT&T Corp. is poised to expand its relationship with FCB Worldwide, New York, awarding the agency ad duties for its estimated $50 million to $100 million Business Services Division after a two-month review. In addition to FCB, the review involved Y&R Advertising, New York, and Schifino Lee, Tampa, Fla., both of which already work on the telecom giant's account. An official announcement from AT&T on the account win could come as early as this week, according to people familiar with the situation. AT&T and the agencies declined to comment or confirm the decision: "We have nothing to announce at this time," said Jim Burns, a Business Services spokesman.

For more on this story, see the full article in Features.

Copyright October 2000, Crain Communications Inc.

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