AT&T Corp. has selected BlueStreak.com, Newport, R.I., an Internet advertising and e-commerce technology provider, as its rich-media partner. AT&T will use BlueStreak's On-The-Fly E-Banner technology to create 12 campaigns that combine electronic commerce, interactive information exchange and online banners. AT&T chose BlueStreak.com after running a successful pilot campaign using E-Banner technology; the deal with AT&T includes 300 million impressions served over a six-month period. BlueStreak.com will serve the banners to current AT&T Web partners sites. Other BlueStreak.com clients include Pfizer, Onsale and Ford Motor Co.
Copyright November 1999, Crain Communications Inc.