Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AT&T flies with BlueStreak.com

Published on .

AT&T Corp. has selected BlueStreak.com, Newport, R.I., an Internet advertising and e-commerce technology provider, as its rich-media partner. AT&T will use BlueStreak's On-The-Fly E-Banner technology to create 12 campaigns that combine electronic commerce, interactive information exchange and online banners. AT&T chose BlueStreak.com after running a successful pilot campaign using E-Banner technology; the deal with AT&T includes 300 million impressions served over a six-month period. BlueStreak.com will serve the banners to current AT&T Web partners sites. Other BlueStreak.com clients include Pfizer, Onsale and Ford Motor Co.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: