T.G.I. Friday's and its ad agency Publicis, Dallas, have teamed up with ESPN to produce a campaign of :13s to break during play-by-play games on Aug. 30. The eight spots are set in a Friday's restaurant and will feature ESPN SportsCenter anchors Dan Patrick and Kenny Mayne. The tagline, "In here, it's always Friday'' will be included in the spots. The spots will run on ESPN during Major League Baseball, NCAA basketball and football, and NHL regular season games. Friday's is owned by Carlson Restaurants Worldwide.
Copyright August 1999, Crain Communications Inc.