AT&T TO NAME LANGSTAFF CHIEF MARKETING OFFICER

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[new york] AT&T Corp. is expected to name former fast-food industry marketing executive Gary Langstaff to its newly created chief marketing officer position within the next few weeks. Mr. Langstaff was marketing chief at Hardee's before becoming exec VP-marketing at Burger King in 1989. He left Burger King in 1991 to become an independent consultant. Both Mr. Langstaff and AT&T refused comment.

$40 mil U S West account finalists down to 4

[denver] U S West Communications has trimmed its estimated $40 million-plus brand, consumer, small-business and !NTERPRISE accounts review to four finalists -- Bozell Worldwide, Seattle; DDB Needham Worldwide, Chicago; and Campbell Mithun Esty and Martin/Williams, both Minneapolis. U S West executives said there is a possibility they may choose more than one agency. A final selection is expected by the end of June. Incumbent N.W. Ayer & Partners, New York, declined to participate.

$20 mil L.L. Bean review down to 3 shops

[freeport, maine] L.L. Bean has chosen Mullen, Wenham, Mass.; Richards Group, Dallas; and Carmichael Lynch, Minneapolis, as finalists for its $20 million account. A decision is expected in mid-June. Incumbent Bronner Slosberg Humphrey, Boston, did not participate. Pile & Co., Boston, handles.

Hearst, PIB make peace; publisher will rejoin

[new york] Hearst Magazines is expected to rejoin Publishers Information Bureau, according to Magazine Publishers of America President Don Kummerfeld, who said, "It appears we have a general agreement on how to proceed" (AA, May 4). In talks this week with the MPA and PIB, Hearst VP-Group Publisher Bob Brink agreed to the broad principles that will be used to rewrite PIB rules for counting ad pages in supplemental issues. Hearst had no comment.

Y&R IPO share prices higher than expected

[new york] Young & Rubicam's long-awaited initial stock offering got a good reception from investors as it began trading on the New York Stock Exchange May 12. The stock opened Tuesday at $28.06 per share -- far higher than the company's initial price of $25 per share or previous estimates of $21 to $24 per share -- and closed Friday at $27.62.

Republicans look into tobacco ad deductibility

[washington] House Republicans are examining the possibility of lifting deductibility for tobacco's advertising. An aide to U.S. Rep. Deborah Pryce (R., Ohio) confirmed Rep. Price, named by Speaker Newt Gingrich to coordinate the party's look at tobacco, spoke with Ways & Means Committee Chairman Bill Archer (R., Texas) about tobacco ad deductibility.

Magazines rush out Sinatra tributes

[new york] Frank Sinatra's death has given birth to several tribute magazine special issues. First out is TV Guide's newsstand-only "Frank Sinatra: His Life & Times in Pictures & Words." It has no advertising. TV Guide editors prepared the issue several months ago, after Mr. Sinatra's illness was reported. Time Inc.'s Entertainment Weekly and People are both preparing special newsstand-only, advertising-supported issues for distribution May 22.

Magazine Rx drug ads drop 29.7% for 4 months

[new york] Prescription drug advertising pages in magazines are down 29.7% to 1,478.82 pages for January through April compared to last year, according to the latest figures from Publishers Information Bureau. Overall, ad pages for the industry for the same period are up 2.5% to 73,634.01.

Omnicom combines BDDP, TBWA International

[new york] As expected, Omnicom Group has merged BDDP Worldwide with TBWA International, renaming the network TBWA Worldwide. Omnicom recently acquired BDDP parent GGT Group. Michael Greenlees, former GGT chairman-CEO, will become president-CEO of the new company, while former TBWA International Chairman-CEO Bill Tragos will retain his chairman title under TBWA Worldwide. Jean-Marie Dru, former chairman of BDDP, will move to president-CEO, international, based in Paris. Current TBWA Chiat/Day North American President-CEO Bob Kuperman will become president-CEO of the Americas. Lee Clow, chief creative officer of TBWA International, will become worldwide chief creative officer of the new company.

First Brands reviewing $35 mil media account

[danbury, conn.] First Brands Corp. is conducting a consolidation and review of its $35 million media account, according to agency executives. The company markets STP, Glad products and Jonny Cat litter. Shops thought to be in the review include roster agencies McCann-Erickson Worldwide and the Media Edge, both New York; Starcom Media Services, Chicago; and non-roster shop J. Walter Thompson USA, New York.

F.Y.I.

J. Walter Thompson USA, Chicago, is expected to announce this week it is forming a Chicago-based Total Solutions Group to serve below-the-line clients. . . . Internet search engine Excite put its $8 million account into review; incumbent agency Odiorne, Wilde, Narraway & Partners, San Francisco, is not participating, said an Excite spokeswoman. . . . Jannine Regis to director of business development, Team One, El Segundo, Calif., from senior VP-director of business development, Jordan McGrath Case & Partners, New York. She succeeds Shirley Dion, who left the company. . . . Executive VP-Exec Creative Director Steven Feinberg is leaving N.W. Ayer & Partners, New York, to pursue other interests. . . . Gary Goldsmith to vice chairman-executive creative director, Lowe & Partners/SMS, New York, a new position, from exec VP-deputy creative director. . . . Cotelligent Group to Goldberg Moser O'Neill, San Francisco, first agency for the computer services company's estimated $5 million account.

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