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T-M tells plans for 'Verge'

Published on .

Times Mirror Magazines said Verge, its new magazine for men, launches April 8 with planned start-up distribution of 150,000 on newsstands and 25,000 copies delivered directly to Generation X-age subscribers of its Popular Science. The premiere issue of Verge runs 140 pages long, including 90 editorial pages. A national ad campaign will air on ESPN2 during the NHL finals, and posters will blanket several major urban areas. Grybauskas Beatrice, New York, handles.

Copyright April 1997, Crain Communications Inc.

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