Times Mirror Magazines said Verge
, its new magazine for men, launches April 8 with planned start-up distribution of 150,000 on newsstands and 25,000 copies delivered directly to Generation X-age subscribers of its Popular Science
. The premiere issue of Verge
runs 140 pages long, including 90 editorial pages. A national ad campaign will air on ESPN2 during the NHL finals, and posters will blanket several major urban areas. Grybauskas Beatrice, New York, handles.
Copyright April 1997, Crain Communications Inc.