Tatham Euro RSCG last week opened Tatham Interactive, a unit that will conduct online research and create Internet marketing campaigns for clients. The cornerstone of Tatham Interactive is an alliance with American Information Systems, an Internet access provider that will be housed in Tatham's Chicago office. Tatham also opened an Internet home page, http://www.ais.net/tatham.
U S West Interactive Video Enterprises added three marketers to its U S Avenue interactive TV shopping service. The marketers, Lands' End, Book-of-the-Month Club and Colonial Penn Insurance, will create applications that will be tested on Time Warner's Full Service Network and U S West's upcoming Omaha trial.
Ameritech this month begins testing a package that combines computer and communications services-including Internet access-in one telephone line. The test, to be conducted in Champaign-Urbana, Ill., targets small office and home office customers.
America Online today unveils the first participants in its Greenhouse content development program.... Ziff-Davis Publishing Co. will introduce ad-supported CD-ROMs based on Computer Life and PC Week this spring.... SW Networks, the radio syndicator formed by Sony Software and Warner Music Group, will open several Web sites next month....Scott Kauffman, 39, was named VP-consumer markets, a new post at CompuServe, Columbus, Ohio, from VP-business development at Time Warner Interactive, New York.