AT&T Personal Online Services, a division that creates original content for the Web, added six positions to its staff: Beth Cataldo was named director of business affairs from senior associate attorney at Richards & O'Neil, New York. Traacy Leeds was named general manager-merchandising and transactions. She was previously director of PC DreamShop at Time Warner Cable Progamming. Harley Manning, formerly a consultant for the MCI/News Corp. online venture, was named creative director. Ronald Pullem, formerly senior-VP for McCann-Erickson Worldwide, was named director of advertising strategy. Michael Weir, most recently a manager in AT&T's Network Systems, was named director of education services. And Douglas Wintz joins AT&T's Personal Online Services as director of ad sales. Mr. Wintz most recently sold online media to advertisers at Prodigy.