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AT&T plugs into political advertising

Published on .

AT&T this week broke its first exclusively political TV advertising with three 60-second cable and spot TV commercials via N.W. Ayer & Partners. The new spots assert that local telephone companies' ``monopolies'' ought to be opened up to competition from long-distance players before the Baby Bells are allowed into the long-distance market. The campaign, airing through July 23, coincides with telecommunications competition legislation currently before the House of Representatives that could be voted upon as early as this week.

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