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AT&T will select brand creative soon

Published on .

Top executives at AT&T Corp. are expected to review and make decisions about new brand advertising creative in the next week or two, according to a person close to the process at AT&T. Roster agencies Y&R Advertising and FCB Worldwide, both New York, are each vying for duties in an estimated $50 million image effort slated to debut during broadcasts of the Sydney Summer Games, which open Sept. 15. Y&R and FCB officials declined to comment.

Copyright August 2000, Crain Communications Inc.

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