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AT&T shifts work to Y&R

Published on .

AT&T Corp., Basking Ridge, N.J., shifted its personal networking and consumer long-distance and local assignments to Y&R Advertising, New York, from Foote, Cone & Belding. FCB retains 1-800-CALL-ATT, "OO" Info, wireless, college marketing, business to business and some Tele-Communications Inc. merger work. Y&R already had corporate image work and Lucky Dog Phone Co. assignments. The moves are believed to be a way to beef up Y&R's AT&T billings, as the telco's corporate advertising has trailed off. FCB sent an internal memo to its employees reassuring them that the agency retained a significant part of AT&T's business. An AT&T spokesman said: "Contrary to speculation, Mr. [Eugene] Lockhart [AT&T chief marketing officer] was not involved in the decision."

Copyright August 1999, Crain Communications Inc.

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