AT&T Corp. awarded its estimated $100 million to $200 million corporate branding account to Young & Rubicam, New York. It also awarded additional responsibilities to FCB Leber Katz Partners, New York, to help market a range of AT&T's new services. Leber Katz had been doing a major share of AT&T branding ads. Additional AT&T core agencies McCann-Erickson and BBDO
, both New York, also competed in the reviews. Today's decision came rather abruptly amid speculation that the review would be delayed due to the sudden departure of AT&T President Alex Mandl, who together with Chairman Robert Allen had been the key decision-makers in the reassignment. Executives close to the situation said Messrs. Allen and Mandl disagreed on the general direction the new AT&T branding should take. Y&R is expected to launch a major branding campaign mid September..