AT&T Solutions on Wednesday breaks a national print campaign in The Wall Street Journal, Fortune, Forbes and Chief Executive. Handled by McCann-Erickson, New York, the campaign marks the first advertising efforts of AT&T Solutions, which was formed last February to provide consulting and systems integration for AT&T's top 2,000 corporate customers. Spot TV and national broadcast advertising will follow next month on channels including CNN and other programming targeted to senior-level executives. Billings are undisclosed.
Copyright January 1996 Crain Communications Inc.