AT&T taps Bronnercom's SIG

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AT&T Corp., Basking Ridge, N.J., handed all its interactive work to Strategic Interactive Group, Boston, a subsidiary of Bronnercom. AT&T parted with Modem Media-Poppe Tyson, Norwalk, Conn., the interactive agency it had worked with for eight years, because of philosophical differences, AT&T and Modem spokesmen said. AT&T represented more than 20% of Modem's revenue. SIG had done some interactive work for AT&T during Modem's tenure, however. AT&T's decision to consolidate its interactive work at one shop resulted, in part, from its relationship with Bronnercom, which handles AT&T's direct marketing efforts, a company spokesman said. AT&T wants to better integrate its online and offline direct marketing, he said.

Copyright June 1999, Crain Communications Inc.

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