AT&T TARGETS BUSINESS MARKET IN NEW SPOT

Published on .

AT&T International Long Distance

Client: AT&T

Agency: McCann-Erickson Worldwide, New York

On: Madison Square Garden Network (Knicks basketball)

Broke: March 20, 7:59 p.m. (ET)

Length: 30 seconds

AT&T targets the business market with this spot in which a man talks about AT&T long distance and the solutions it can provide, with the tagline "AT&T, for the life of your business."

Mountain Dew

Client: Pepsi-Cola Co.

Agency: BBDO Worldwide, New York

On: WWOR ("Ricki Lake")

Broke: March 18, 12:29 p.m. (ET)

Length: 30 seconds

Richard Bey invites viewers to buy a 12-pack or 2-liter bottle of Mountain Dew and come down to the New York Coliseum for the Fan Jam where they can meet coaches and shoot some hoops.

Comsat

Client: Comsat Communications Corp.

Agency: Goldberg Marchesano Kohlman, Washington

On: ESPN ("Antarctica")

Broke: March 16, 5:06 p.m. (ET)

Length: 30 seconds

A man is shown relaxing on the beach while his yacht sits off shore, as the announcer touts Comsat's global communications services: "You can take your yacht anywhere in the world, and never lose touch with your office, unless you want to." This man obviously wants to lose touch as he lounges on the beach.

Rice A Roni

Client: Quaker Oats Co.

Agency: Goldberg Moser O'Neill, San Francisco

On: Nickelodeon

Broke: March 18, 8:29 p.m. (ET)

Length: 30 seconds

The famous rice dish from San Francisco kicks off another side-dish, Pasta Roni. The trademark trolley car and "The San Francisco treat" tagline are also used.

Pennzoil Premium 2-Cycle oil

Client: Pennzoil Products Co.

Agency: Lois/EJL, Houston

On: TNN ("Fishing With Orlando Wilson")

Broke: March 16, 10:39 a.m. (ET)

Length: 30 seconds

A man is fishing while he talks about what he wants, "You know, a fisherman wants two things, a boat that won't leak and an outboard that won't quit." He then goes on to speak about the qualities of Pennzoil Premium 2-Cycle oil.

Baby Ruth

candy bar

Client: Nestle USA

Agency: J. Walter Thompson USA, San Francisco

On: MTV: Music Television (music videos)

Broke: March 16, 11:05 a.m. (ET)

Length: 15 seconds

A Baby Ruth candy bar is taken from a toolbox as the pit crew and race cars swirl about and the announcer tempts the audience with a description of the candy bar. The tagline is "Baby Ruth from Nestle, this baby gets you going."

Source: RTV's IQ-2000 Competitive Advertising Database

In this article:
Most Popular