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AT&T unveils Lead Story

Published on .

AT&T Business Network, Cambridge, Mass., launched Lead Story as a business news resource that provides professionals with one major story each day. AT&T recently launched introductory advertising rates for the Business Network, and is already working with marketers Toyota and Mastercard International. Competing products are available from Reuters NewMedia, which now markets an advertising and media briefing product and IBM Corp., which launches infoSage this month as a network-based product that allows desktop personalization of news from wires and other business information products within an office's "Intranet."

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