Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AT&T unveils new wireless service

Published on .

AT&T Corp., as expected, announced it has begun offering a next generation wireless service dubbed AT&T Digital PCS in 40 markets. The service, launched by Seattle-based AT&T Wireless--formerly McCaw Cellular--offers paging, personal messaging and phone service in one product. The service costs $25 per month and 60 cents per minute. A campaign by McCann-Erickson Worldwide, San Francisco, will promote the new service. Sprint Spectrum, an alliance of Sprint, Tele-Communications Inc., Cox Communications and Comcast Corp., is readying a nationwide launch of a similar product.

Most Popular
In this article: