AT&T wins NARB case over collect call ads

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The National Advertising Review Board last week ruled AT&T Corp. doesn't need to modify its advertising for 1-800-CALL-ATT, which claims that its collect calling service "always costs less than MCI's 1-800-COLLECT." Until recently handled by former agency BBDO, New York, 1-800-CALL-ATT is now handled by Foote, Cone & Belding, New York.

Copyright February 1997, Crain Communications Inc.

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