Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AT&T Wireless backs league

Published on .

The Women's Professional Fastpitch league, headquartered in Atlanta, announced that AT&T Wireless Services will be the title sponsor for the new league, which will begin regular season play next June. Teams will represent Atlanta; Charlotte, N.C.; Durham, N.C.; Hampton-Newport News, Va.; Orlando, Fla.; and Tampa, Fla. A 72-game season will culminate with a championship series in August.

Most Popular
In this article: