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AT&T Wireless may give shepherd the hook

Published on .

AT&T Wireless, one of four AT&T Corp. units, may retool its "Shepherd" ad campaign, created by FCB Worldwide, San Francisco. AT&T has used the cell phone-toting shepherd since the campaign's debut last May. "The shepherd has functioned very well since it launched," said Deborah Stymest, director of advertising, AT&T Wireless, adding she knew nothing about a retooling of the campaign.

Copyright February 2001, Crain Communications Inc.

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