The first of several 30-second TV spots for the new company breaks on July 12 in prime-time network and cable. Spending on the effort created by Interpublic Group of Cos.' FCB Worldwide, New York, which handles the account, is estimated at more than $75 million.
Meanwhile, FCB is locked in a review battle for AT&T Wireless' $400 million account. FCB and finalists Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., and WPP Group's Ogilvy & Mather Worldwide, New York, are waiting for a decision as early as this week. See related story.
Copyright July 2001, Crain Communications Inc.