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AT&T WIRELESS OFFICIALLY GOES SOLO

Published on .

(July 9, 2001) -- AT&T Wireless today spins off from parent AT&T Corp., trumpeting its independence in colorful ads appearing in The Wall Street Journal and The New York Times.

The first of several 30-second TV spots for the new company breaks on July 12 in prime-time network and cable. Spending on the effort created by Interpublic Group of Cos.' FCB Worldwide, New York, which handles the account, is estimated at more than $75 million.

Meanwhile, FCB is locked in a review battle for AT&T Wireless' $400 million account. FCB and finalists Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., and WPP Group's Ogilvy & Mather Worldwide, New York, are waiting for a decision as early as this week. See related story.

Copyright July 2001, Crain Communications Inc.

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