The amount of the assignments was not disclosed, although billings for the traditional assignment, which was given to WPP Group's Ogilvy & Mather Worldwide earlier this month, were $400 million. Avenue A will provide services including e-mail, Web advertising, targeting and consulting. White Horse will provide creative execution.
Separately, Avenue A announced results for the second quarter Friday that reflected overall weakness in the online advertising market. The digital marketing company widened its net loss from the same period a year earlier, recording a net loss of $15.5 million, or 27 cents per diluted share as opposed to $9.6 million, or 16 cents per diluted share during the second quarter of 2000. The company had second quarter revenues of $20.6 million, as compared with $52.4 million during the same period last year. -- Catharine P. Taylor
Copyright July 2001, Crain Communications Inc.