AT&T WorldNet and iMall will spend about $6 million in advertising and promotions over the next three months to spread the word about their co-sponsored sweepstakes. WorldNet subscribers can enter online via the WorldNet
sites. The winner will be awarded $250,000 in March. However, some 3,000 gifts will be dispensed within the next three months. Each time a contestant enters for a daily prize, he is automatically entered in the grand prize drawing.
Copyright November 1996, Crain Communications Inc.