AT&T Worldnet Service has launched a second redesign of its Web site with a scaled down number of pages and four content areas for subscribers.
The new site went up last week for WorldNet's more than 1 million Internet access customers and will be available to the general public next week. WorldNet launched service in March 1996; its first redesign was earlier this spring.
The former site contained about 350 pages, but the new version has fewer than a hundred, said Chris Varley, interactive services director at AT&T WorldNet.
DOWNTOWN REAL ESTATE
The value of fewer, more effective and efficient pages compared with many diverse and vague pages translates directly to advertising effectiveness, he said. Mr. Varley likened the comparison to "wide open prairies" vs. "downtown Manhattan" real estate.
"We're trying to give customers tools to manage and have control over their own experience on the Internet," said Mr. Varley.
One of the new features is a detachable tool bar featuring search, directory, customer care, news, weather, finance and communications.
Current advertisers on AT&T WorldNet include Amazon.com, Sony Corp. of America and Walt Disney Co.. Mr. Varley said he intends to continue to encourage beyond the banner advertising.
Copyright October 1997, Crain Communications Inc.