McIlhenny Co. will bring the popular exploding mosquito commercial for its Tabasco sauce to the Web with a new video banner by InterVu. The ad, launched March 24 on the E! Online site
, is designed to drive traffic to the Tabasco site. The interactive campaign was developed by Bent Media. The TV spot was developed by DDB
Needham Worldwide, Dallas.
Copyright March 1998, Crain Communications Inc.