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Bestfoods this week breaks its first TV advertising for Knorr brand packaged sauces, with this spot and cable commercial from Warwick Baker O'Neill, New York. A woman waiting for an elevator is greeted by a chef inside who demonstrates how to make dinner quickly with Knorr. When the elevator door opens, the woman and chef ask a man preparing to enter if he has reservations. Theme of the estimated $8 million to $10 million effort is "It's about taste.
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